Choose Your AMM Pathway
- Review Audience Activator vs Audience Builder defined below to collaborate on the best path for your dealer.
- If you need more information to choose the right package, move to Step 2 and your Strategist will help you conduct discovery with your dealer.
- Get your intro call scheduled with your dealer and your Performance Strategist!
- Ready for a pitch? Get one scheduled or connect with your dedicated AMM Performance Strategist to choose your AMM Pathway and map out the perfect strategy for your dealer.
- Skipping ahead to Tag Placement? Fill out the Tag Request Form to get things moving!
Audience Activator
- Transform dealers’ anonymous shoppers into targetable households
- Create addressable media plans
- Flexible media tactics based on budget
- OEM Coop documentation available for manual dealer submissions, Not “On Program”
Audience Builder
- Full-service advertising strategy with OEM compliant creative
- OEM “On Program” Coop benefits (including turnkey submissions)
- Pre-determined OEM compliant packages and media tactics. *If minimum spend qualifies, custom proposal available
Available Tactics
- Addressable Display
- Addressable CTV
- Addressable Online Video
- FAST TV
- SmartMail
Available Tactics
- Addressable Display
- Addressable CTV
- Addressable Online Video
- Display
- FAST TV
- SmartMail
- Google Vehicle Listing Ads (VLAs)
- Facebook Automotive Inventory Ads (AIA)
Requirements
- Tag placement on website
- Minimum 3,000 monthly unique website visitors
- Minimum $5,000 monthly budget
- Minimum $1,000 per media tactic
- AI Platform fee: $1,500 monthly per website
Requirements
- Select from 4 packages ($7,500 minimum), no customization
- IF, dealer has 2+ rooftops with 15k per rooftop, customized proposal available
Requirements for OEM Program Benefits
- Dealer must not be enrolled with another OEM program agency or willing to move all services to (AMM approved agency)
Example Discovery Questions to Review with Your Performance Strategist:
(You don’t have to have all the answers). These are just examples of what you will outline together to develop the perfect strategy for your dealer.
- Dealer’s available budget?
- What media they’re currently running?
- What are the dealer’s current challenges, pain points, or concerns with their existing advertising?
- What is the # of monthly unique/new website visitors?
- What are the dealer’s goals?