
Nexstar Simplifies Dealer Media Buying
The Advertising Easy Button
Nexstar Media Group, Inc., the largest owner of TV stations in the U.S. and a leader in digital media platforms, has joined the AMM collective. Now clients can leverage Nexstar’s robust media inventory for unduplicated reach, optimized ad spending and real time performance metrics.
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What is the AMM
Collective?
The AMM Collective integrates a network of media, adtech, data, and publishing leaders into a single platform. This collaboration is designed to help any business increase sales, visibility, and customer engagement with easy-to-use adtech tools and premium media access.
AMM Collective + Nexstar
Working with Nexstar through the AMM Collective provides access to a comprehensive platform that simplifies ad management, maximizes media impact, and delivers tangible results.

Seamless Co-Op Compliance
Simplify budget management with built-in OEM co-op compliance and hassle-free automated billing, eliminating extra administrative work.
Hyper-Targeted Media Solutions
Tap into Nexstar’s high-quality media inventory and your own newly transformed website audiences to craft customized media plans tailored to your audience’s behaviors and preferences.
Gain Access to Real-Time Consumer Insights
Understand your audience better and measure incremental value previously unknown. Access data that visualizes consumer journeys and key buying patterns, providing the insights needed to fine-tune your campaigns and optimize your ad dollars, limiting ad waste.
Transform Your Website Visitors into Engaged Customers
Access Nexstar’s AMM solution to convert online visitors into your own first-party audience of active buyers. With Nexstar’s integration through AMM, you can now execute data-driven media buys that effectively reach target audiences and yield significant returns.
User-Friendly Platform for Effective Media Planning

Easy Access
Log in to AutoMediaMarketplace.com and start managing your campaigns through an intuitive portal.
Streamlined Selection
Choose your budget, media type, and timing with a simple pick-and-click system.
Precision Targeting
Utilize first-party data to reach and engage the right audiences.
Proof of Performance
Track household-level sales, service attribution, and campaign outcomes.
Co-Op Support
Make the most of available co-op funds and OEM-approved resources without extra paperwork.
Flexible Campaign Setup
Save previous media schedules and prepare future campaigns seamlessly.
OUR PACKAGE OFFERINGS
NEXSTAR AUDIENCE BUILDER PACKAGES
90-day minimum commitment with 6-month & 12-month options available.
TACTICS INCLUDED | BASIC | PLUS | DOMINATE | MAX |
---|---|---|---|---|
Dynamic Facebook | ✔ | ✔ | ✔ | ✔ |
Dynamic Display | ✔ | ✔ | ✔ | ✔ |
Google VLA | ✔ | ✔ | ✔ | ✔ |
Addressable Display | ✔ | ✔ | ✔ | ✔ |
Addressable OLV | ✔ | ✔ | ||
Addressable CTV | ✔ | |||
Smart Mail | ✔ | ✔ |
NEXSTAR DIGITAL CREATIVE
90-day minimum commitment with 6-month & 12-month options available.
TACTICS INCLUDED | BASIC | PLUS | DOMINATE | MAX |
---|---|---|---|---|
Automotive Incentives Platform Tool | ✔ | ✔ | ✔ | ✔ |
Nexstar Express Ads New Specials Page Offers (Max 6) | ✔ | ✔ | ✔ | ✔ |
Nexstar Express Ads Homepage Offer Carousels (Max 6) | ✔ | ✔ | ✔ | ✔ |
Evergreen Brand-Based Fast Start Display Ad Set | ✔ 1 Set | ✔ 1 Set | ✔ 1 Set | ✔ 1 Set |
Retail Ready Incentive Display Ad Set | ✔ 1 Set | ✔ 1 Set | ✔ 2 Sets | ✔ 2 Sets |
Quarterly Why Buy or OEM-Inspired Fast Start :30 Video | ✔ | ✔ | ||
Monthly Why Buy Fast Start or OEM-Inspired :30 Video | ✔ 1 Offer | ✔ 1 Offer | ✔ 2 Offers | |
Nexstar Smart Mail | ✔ | ✔ | ||
Retail Ready Social Submissions Platform Tool | ✔ | ✔ |
Hit the Advertising Easy Button
Experience how Nexstar’s extensive media reach combined with AMM’s simplified media buy process can revolutionize your advertising efforts across any industry. Hit the advertising easy button to get started today.