Nexstar Simplifies Dealer Media Buying

The Advertising Easy Button

Nexstar Media Group, Inc., the largest owner of TV stations in the U.S. and a leader in digital media platforms, has joined the AMM collective. Now clients can leverage Nexstar’s robust media inventory for unduplicated reach, optimized ad spending and real time performance metrics.

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The AMM Collective integrates a network of media, adtech, data, and publishing leaders into a single platform. This collaboration is designed to help any business increase sales, visibility, and customer engagement with easy-to-use adtech tools and premium media access.

AMM Collective + Nexstar

Working with Nexstar through the AMM Collective provides access to a comprehensive platform that simplifies ad management, maximizes media impact, and delivers tangible results.

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Seamless Co-Op Compliance

Simplify budget management with built-in OEM co-op compliance and hassle-free automated billing, eliminating extra administrative work.

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Hyper-Targeted Media Solutions

Tap into Nexstar’s high-quality media inventory and your own newly transformed website audiences to craft customized media plans tailored to your audience’s behaviors and preferences.

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Gain Access to Real-Time Consumer Insights

Understand your audience better and measure incremental value previously unknown. Access data that visualizes consumer journeys and key buying patterns, providing the insights needed to fine-tune your campaigns and optimize your ad dollars, limiting ad waste.

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Transform Your Website Visitors into Engaged Customers

Access Nexstar’s AMM solution to convert online visitors into your own first-party audience of active buyers. With Nexstar’s integration through AMM, you can now execute data-driven media buys that effectively reach target audiences and yield significant returns.


User-Friendly Platform for Effective Media Planning

Easy Access

Log in to AutoMediaMarketplace.com and start managing your campaigns through an intuitive portal.

Streamlined Selection

Choose your budget, media type, and timing with a simple pick-and-click system.

Precision Targeting

Utilize first-party data to reach and engage the right audiences.

Proof of Performance

Track household-level sales, service attribution, and campaign outcomes.

Co-Op Support

Make the most of available co-op funds and OEM-approved resources without extra paperwork.

Flexible Campaign Setup

Save previous media schedules and prepare future campaigns seamlessly.

OUR PACKAGE OFFERINGS

NEXSTAR AUDIENCE BUILDER PACKAGES

90-day minimum commitment with 6-month & 12-month options available.

TACTICS INCLUDEDBASICPLUSDOMINATEMAX
Dynamic Facebook
Dynamic Display
Google VLA
Addressable Display
Addressable OLV
Addressable CTV
Smart Mail**

*Smart Mail can be added to Basic and Plus packages for an additional price.

NEXSTAR DIGITAL CREATIVE PACKAGES

90-day minimum commitment with 6-month & 12-month options available.

TACTICS INCLUDEDDIGITAL PROPLATINUM
Automotive Incentives Platform Tool
New Specials Page
Homepage Carousels
Digital Asset Kit
Social Submissions Platform Tool
Quarterly QBR Reporting & Market Insights
Quarterly Fast Start Video & Audio Production

Hit the Advertising Easy Button

Experience how Nexstar’s extensive media reach combined with AMM’s simplified media buy process can revolutionize your advertising efforts across any industry. Hit the advertising easy button to get started today.

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