Nexstar Simplifies Dealer Media Buying

The Advertising Easy Button

Nexstar Media Group, Inc., the largest owner of TV stations in the U.S. and a leader in digital media platforms, has joined the AMM collective. Now clients can leverage Nexstar’s robust media inventory for unduplicated reach, optimized ad spending and real time performance metrics.

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What is the AMM
Collective?

The AMM Collective integrates a network of media, adtech, data, and publishing leaders into a single platform. This collaboration is designed to help any business increase sales, visibility, and customer engagement with easy-to-use adtech tools and premium media access.

AMM Collective + Nexstar

Working with Nexstar through the AMM Collective provides access to a comprehensive platform that simplifies ad management, maximizes media impact, and delivers tangible results.

Seamless Co-Op Compliance

Simplify budget management with built-in OEM co-op compliance and hassle-free automated billing, eliminating extra administrative work.

Hyper-Targeted Media Solutions

Tap into Nexstar’s high-quality media inventory and your own newly transformed website audiences to craft customized media plans tailored to your audience’s behaviors and preferences.

Gain Access to Real-Time Consumer Insights

Understand your audience better and measure incremental value previously unknown. Access data that visualizes consumer journeys and key buying patterns, providing the insights needed to fine-tune your campaigns and optimize your ad dollars, limiting ad waste.

Transform Your Website Visitors into Engaged Customers

Access Nexstar’s AMM solution to convert online visitors into your own first-party audience of active buyers. With Nexstar’s integration through AMM, you can now execute data-driven media buys that effectively reach target audiences and yield significant returns.

User-Friendly Platform for Effective Media Planning

Easy Access

Log in to AutoMediaMarketplace.com and start managing your campaigns through an intuitive portal.

Streamlined Selection

Choose your budget, media type, and timing with a simple pick-and-click system.

Precision Targeting

Utilize first-party data to reach and engage the right audiences.

Proof of Performance

Track household-level sales, service attribution, and campaign outcomes.

Co-Op Support

Make the most of available co-op funds and OEM-approved resources without extra paperwork.

Flexible Campaign Setup

Save previous media schedules and prepare future campaigns seamlessly.

OUR PACKAGE OFFERINGS

NEXSTAR AUDIENCE BUILDER PACKAGES

90-day minimum commitment with 6-month & 12-month options available.

TACTICS INCLUDED	BASIC	PLUS	DOMINATE	MAX
Dynamic Facebook	✔	✔	✔	✔
Dynamic Display	✔	✔	✔	✔
Google VLA	✔	✔	✔	✔
Addressable Display	✔	✔	✔	✔
Addressable OLV		✔	✔
Addressable CTV				✔
Smart Mail			✔	✔

NEXSTAR DIGITAL CREATIVE

90-day minimum commitment with 6-month & 12-month options available.

TACTICS INCLUDED	BASIC	PLUS	DOMINATE	MAX
Automotive Incentives Platform Tool	✔	✔	✔	✔
Nexstar Express Ads New Specials Page Offers (Max 6)	✔	✔	✔	✔
Nexstar Express Ads Homepage Offer Carousels (Max 6)	✔	✔	✔	✔
Evergreen Brand-Based Fast Start Display Ad Set	✔ 1 Set	✔ 1 Set	✔ 1 Set	✔ 1 Set
Retail Ready Incentive Display Ad Set	✔ 1 Set	✔ 1 Set	✔ 2 Sets	✔ 2 Sets
Quarterly Why Buy or OEM-Inspired Fast Start :30 Video			✔	✔
Monthly Why Buy Fast Start or OEM-Inspired :30 Video		✔ 1 Offer	✔ 1 Offer	✔ 2 Offers
Nexstar Smart Mail			✔	✔
Retail Ready Social Submissions Platform Tool			✔	✔

Hit the Advertising Easy Button

Experience how Nexstar’s extensive media reach combined with AMM’s simplified media buy process can revolutionize your advertising efforts across any industry. Hit the advertising easy button to get started today.

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Step 1 of 3

Welcome to Nexstar and AMM!

We are excited to welcome you to the Nexstar and AMM partnership to activate your Nexstar media through the AMM powered by the industy’s best data. Please fill out the fields as accurately as possible and enter the dealership’s details, point of contact information, dealership authorized user information, and include any necessary information to help us process your order.

Who can submit this form?

This form can only be processed if completed by a dealership employee who has OEM authorization to submit changes or a dealership employee that. has permission from the authorizer to place this order on the authorized user’s behalf and includes the details of the authorized user within the form to be looped into the order process.

Dealership Name*

Dealer Code*

Listed Dealership Phone Number

Website

Your first name*

In order to process this order, the individual submitting should either be an authorized signatory for the dealership or an active employee of the dealership and have the permission of the OEM authorized user for the dealership.

Your last name*

Your E-mail address*

My Nexstar representative

Nexstar AE first name*

Nexstar AE last name*

Nexstar AE email*

Additional Nexstar emails to include

Please include a comma between multiple email addresses.

OEM Program Confirmation

These details will allow us to expedite and process your OEM Program information.

I am an authorized OEM approved decision maker:*

Yes

No

I am authorized by the approver

OEM does not apply to my store

The approver who has authorized this order*

Please include First Name, Last Name and Title

Approver's email address*

Are you currently enrolled in an OEM Program?*

OEM Program to enroll this order with:*

My Media Plan

Let’s build your media order!

AMM Package Selection:*

Please see the graphic above to review the different tactics included in each package and define your budget below.

My Approved Monthly Media Budget for Nexstar Basic Package*

Please enter your approved monthly media budget for the Nexstar Basic Package. The accepted budget range for Nexstar Basic Package is $7,500 – $9,000/month. This is the only package with a maximum. If you submit a higher budget, you will be automatically bumped to allow for the strongest media allocation.

My Approved Monthly Media Budget for Nexstar Plus Package*

Please enter your approved monthly media budget for the Nexstar Plus Package. Minimum accepted budget for Nexstar Plus Package is $10,000.

My Approved Monthly Media Budget for Nexstar Dominate Package*

Please enter your approved monthly media budget for the Nexstar Dominate Package. Minimum accepted budget for Nexstar Dominate Package is $12,500.

My Approved Monthly Media Budget for Nexstar Max Package*

Please enter your approved monthly media budget for the Nexstar Max Package. Minimum accepted budget for Nexstar Max Package is $15,000.

Nexstar SmartMail Add-On

Please select the optional add-on if you would like to include additional mail to your identified audiences.

Other media direction

Please add any additional information about your dealership or community, directionality of shoppers, or any other insights or direction you would like our team to know.